
Data analytics is the science of examining raw data with the purpose of drawing conclusions about that information. LG Consulting has used data analytics within industries to allow organizations to make better business decisions and to verify or disprove existing models or theories. The term "analytics" has been used by many business intelligence (BI) software vendors as a buzzword to describe quite different functions. Data analytics is used to describe everything from online analytical processing (OLAP) to CRM analytics in call centers.
LG Consulting has helped banks and credit cards companies, for instance, analyze withdrawal and spending patterns to prevent fraud or identity theft. Ecommerce companies have employed LG Consulting to examine Web site traffic or navigation patterns to determine which customers are more or less likely to buy a product or service based upon prior purchases or viewing trends. LG Consulting leverages modern data analytics in tandem with our enterprise dashboards supported by real-time data streams.